Jetlite Introudces New Uniforms As Part Of Its Enhanced Brand Experience
To debut new uniforms designed by famed Italian designer Roberto Capucci and refurbished interiors on all S2 flights
August 03, 2010: As part of an evolutionary strategy to deliver a superior guest experience, JetLite, the wholly owned subsidiary of Jet Airways India Ltd, has unveiled a new uniform for its staff. The uniform, an important constituent of the company’s comprehensive brand experience strategy, has been designed by renowned Italian fashion designer Roberto Capucci. The new blue and white uniforms with embroidered collars draw inspiration from the traditional Jodhpuri style of Rajasthan, while maintaining the contemporary and vibrant outlook for the airline, with the light blue colour representing the sky connoting optimism and calmness. Guests traveling JetLite will also experience more seating comfort, all of which are initiatives undertaken by the airline to offer a truly enjoyable and memorable flying experience.
Commenting on the new look and feel for the JetLite brand, Sudheer Raghavan, CCO, Jet Airways said, “JetLite’s mission is to be the leading value carrier in India with a reputation for on-time performance and reliability, while offering passengers true value, beyond mere low fares, in terms of a quality product and friendly service. In line with this mission JetLite has evolved to form an integral part of the product offering from the Jet Airways group, embodying important brand values like warmth, reliability and courtesy, delivered by an attentive staff. What we have sought to do is give our JetLite guests a more up-to-date expression of those values, by giving a contemporary look to Indian traditions as a major point of differentiation through the new uniforms. We are confident that JetLite will emerge as the carrier of choice for our guests in the value carrier segment.”
JetLite today also affords its guests enhanced connectivity across more than 66 domestic and international markets through a code share partnership with Jet Airways. The code share partnership has enabled both the carriers to optimally leverage their respective networks. With this partnership, Jet Airways’ JetPrivilege (JP) members traveling on these code share flights can also avail of a range of JP benefits, including the accrual of JPMiles based on class of travel. JetLite currently flies to 25 domestic destinations and 2 international destinations (Kathmandu and Colombo), operating over 110 flights a day, and plans to further enhance its connectivity through effective network alignments.
The airline has also made significant improvements to rank amongst the top performing scheduled domestic airlines on the critical service parameter of On Time Performance. JetLite posted an on time performance of 86.3% in June 2010 and 89.9% in May 2010 to signal the carrier’s enhanced reliability.
JetLite has also been consistently profitable over the last few quarters, which is a result of the airlines cost initiatives, higher revenues due to fleet and network realignments as well as significant improvements in service, reliability and on time performance. This is clearly reflected in the significant improvement in JetLite’s operating margins and revenue passengers. The airline ferried over a million guests for the three months ended June 2010. Thus, improved services, enhanced reliability and code shares with Jet Airways, have all enabled the airline to improve its penetration of the travel market in India. The fresh induction of new Boeing 737s in a phased manner, to replace the existing fleet of 6 CRJs will further add to the airlines capabilities.
Other measures undertaken by JetLite to give its guests an enhanced brand experience include the introduction of Jet Café – a menu plan on domestic flights. This was followed with the introduction of a new interactive website, which features a state- of– the-art online booking engine. A move that has allowed JetLite to afford its guests a flexible web-sale solution with a clear road map to cater to the increasing e-commerce activities in ticket purchasing pattern in the Indian market.
About Jet Airways
Jet Airways currently operates a fleet of 90 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 54 next generation Boeing 737-700/800/900 aircraft and 14 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.91 years, the airline has one of the youngest aircraft fleet in the world.
Flights to 66 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Johannesburg, Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai, Jeddah, Sharjah and Riyadh, Dammam, Johannesburg.
About Jet Airways Konnect
Jet Airways Konnect is Jet Airways’ all-economy service on key domestic routes, designed to meet the needs of the low-fare segment with value-for-money fares.
Jet Airways Konnect links seven major metros- Mumbai, Delhi, Chennai, Bengaluru, Hyderabad, Ahmedabad and Kolkata - with several destinations across India, operating over 200 flights daily.
Konnect Select’ is a premium economy product introduced on certain Jet Airways Konnect flights. This new front cabin class features wider and more comfortable seats, with a 40 inch seat pitch. The services include complementary in-flight reading material, a welcome drink, and complimentary hot meals on-board.
Jet Airways, Jet Airways Konnect, its all-economy, no-frills service, and JetLite have a combined fleet strength of 112 aircraft and operate over 500 flights daily.
About JetLite
JetLite is a wholly owned subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 23 aircraft, which includes 17 Boeing 737 series and 6 Canadian Regional Jets 200 Series. The airline flies to 25 domestic destinations and 2 international destinations (Kathmandu and Colombo), operating over 110 flights a day, on average.